Choosy Customers Choose SEO Agencies Wisely: A 6-Point Cheat Sheet
You recognize that you need an SEO agency, which puts you ahead of the game, but you may have no idea how to pick one. The truth is, however, that you don’t have to go with the luck of the draw. If you’ve gotten yourself into a bad relationship with an SEO agency, the good news is you can call it quits and find a better love connection. While SEO agencies may seem interchangeable – only with different cover art – they absolutely are not.
Business Owners Spending Wisely throughout the Impending Recession
Times are tough, and while you may be tempted to limit spending on marketing or advertisements, this can be a critical mistake. According to CNBC, the economy has a toe or two dipped in recessionary waters, and while you’ve likely already cut back as a business owner, there are some additional steps you may want to consider. In the second quarter of 2022, the economy in the United States fell by .9 percent, which means we’ve had two quarters in a row with negative GDP. While this does not, in and of itself, spell recession, it shouldn’t be ignored either.
Your Search Bar: A Big Deal You Should Deal With
The future of search is now. Your customers and potential customers alike can go directly to your site’s handy-dandy search bar to plug in exactly what they are looking for and go directly to it, and the convenience cannot be denied. Search used to be nothing more than a workaday tool that helped searchers hammer their way through labyrinthian websites, but no more. Search has the potential to serve as a powerful conversion tool, which should be used to your advantage.
SEO Hygiene: Good Clean Fun
You know that SEO hygiene matters, but you may not be sure how to get down to business in terms of cleaning yours up. Fortunately, a better understanding of the basics can help you get a better handle on your business’s SEO hygiene – rendering it sparkling clean in the process. If you feel like it’s always something when it comes to SEO, you’re on the right track, but improving your SEO hygiene doesn’t have to be a herculean effort – and once you set the wheels in motion, the resulting benefits can provide a significant return on your investment.
Let the Competition Be Your Guide
If your competition is outranking you online, don’t chalk it up to the luck of the draw or to happenstance. There is a reason the other guy has taken the lead on this one, and data analysis can help you get to the bottom of the matter and hone your competitive edge. There’s more to get out of the data that’s available to you than simply identifying the brand of content for which your target audience clamors. When you analyze data in relation to what readers want and what your hottest competition is providing, it can give your online offerings the boost for which you’re looking.
How Do I Respond to Google Reviews of My Business? #FAQuesday
With a sleek, professionally designed website and a plethora of Google reviews brimming with positive accounts of your service, your company is way ahead of the curve when it comes to digital marketing. If you’re not responding to those reviews, however, you could be missing out on opportunities to directly connect with potential lifelong customers.
The Web Guys Family is Growing!
Big things are always happening at The Web Guys, but right now there’s so much that it was difficult to choose just a few items to share. Below are just some highlights in the lives of your friendly neighborhood digital marketing experts.
Should I Respond To A Negative Online Review Of My Business? #FAQuesday
Since the Internet is often the first and last place potential customers go to find out more about you, online reviews are serious stuff. Our clients often ask us what to do when they come across a less-than-spectacular review of their business. Our advice is to address them promptly and professionally.
Indiana Chamber of Commerce Member Spotlight: The Web Guys
The Web Guys is a locally operated digital media agency in Carmel. It serves various small and medium sized companies throughout Indiana and the entire United States. In business for nearly a decade, The Web Guys’ primary focus is helping businesses by managing their entire Internet presence (Google, Yahoo!, Bing, Social Media, Reviews, etc.) for them so they can focus on their core business. Overseeing one’s Internet presence can be a confusing and daunting task for a business “going it alone.” Pick a trusted partner like The Web Guys and succeed online. We offer a wide variety of digital media marketing services including website design, search engine marketing & optimization, reputation management, email marketing, social media management and mobile. We keep up with new trends on the ever changing Google, Yahoo!, and Bing landscapes, and with new media outlets and Internet launches that are relevant for our clients. Just having a … Continued
DNS Services Spam Letter
As part of your services with The Web Guys, we renew your domain on your behalf and retroactively ask for reimbursement. At no point would you be responsible for renewing your domain on your own. It has been brought to our attention that some of our clients have received a piece of a mail from a company called DNS Services. This mail is prompting you to submit payment to “renew” your domain. An example of this letter can be seen below. Though this appears to be a real invoice, this letter is a scam. Further down the letter from DNS Services, there is a statement that says: “This is a solicitation for the order of good or services, or both, and not a bill, invoice, or statement of account due. You are under no obligation to make any payments on account of this offer unless you accept this offer.” A … Continued