Customer Engagement
Your Business Needs Call Tracking
Having your phone ring with a fresh new lead is very exciting. However, not knowing how you attracted that lead doesn’t help your business track what is working to generate leads. Most businesses struggle to properly associate a caller to an ad source as a critical decision-driver behind knowing which of its marketing and advertising efforts are working. How does a business decide where to spend more, less, or nothing at all? With an increase in the number of smartphone users, fewer website forms are being filled out. More calls are being made because of the convenience of the one-click-to-call functions on cell phones and tablets. Other than tracking call sources by manually asking every caller where they found your number, and then putting that into a spreadsheet or by using old fashion chicken scratch, it is nearly impossible to track leads and conversions properly! Couple that with time investments, … Continued
How to Optimize Facebook Messenger for Business
With nearly a billion active users every month, the opportunity for companies to reach a larger audience with Facebook can be huge — and even small, local businesses should be trying to capitalize on this wide market. From social media posts to local awareness ads, The Web Guys can manage your business on Facebook for success. Businesses have countless opportunities to reach a target audience, but what about the customers themselves who need to contact the business directly? Here’s why Facebook Messenger is an important tool for communication between customers and businesses. But first… Desktop vs. Mobile App While messaging is an integrated feature on desktop, users will need to download the separate Facebook Messenger app in order to access messages on a mobile device. As of Jan 2016, over 800 million users have downloaded the Facebook Messenger app. The social-media giant devised the app exclusively for chatting to make … Continued
Want to Increase User Engagement? Try Interactive Content!
Help! The Internet is swimming with content, and your audience might be drowning. Because more and more businesses are trying to capture the attention of Internet users, the amount of content across the web is, well, overwhelming to be honest. Industry experts even have a name for it: content shock. Although content shock isn’t an entirely new concept, it’s still something we at The Web Guys consider when crafting intriguing copy for users to read. Besides the content on your company’s website, how do you continue to engage people who are overwhelmed by a sea of websites? Our creative team can come up with unique ideas for your website during the design process. Here are some examples of interactive content: 1) Helpful Tools If you deal with a service that’s complicated for the average customer to understand, tools can be beneficial for breaking down hard-to-digest information. For example, applying for … Continued
Control the Conversation with Online Reputation Management
Whether you’re a plumber in Orlando or a car dealership in Ohio, the Internet has become an integral part of the way you do business and a game changer for your clients as well. According to Moz, at least 67 percent of consumers admit to being influenced by online reviews. Do you know what potential customers would find if they searched for reviews about your company? If you haven’t taken the time to dig through your online reviews, you might be in for a shock. Take a deep breath and don’t panic – the digital marketing minds of The Web Guys are here to help you reap the benefits of proper reputation management. Represent Even if you don’t want to be active on a third party review site like Yelp, there’s a possibility your company is already listed. Yelp doesn’t regulate what reviewers post (save for those that violate their … Continued
Social Media Key to Online Brand Management
Digital marketing has a lot of moving parts. If you have been following our “What is Digital Marketing?” blog series, then you’ve already learned about the importance of developing an engaging website and getting it listed on local search sites so potential customers can find your business. Now it’s time to show them what makes it stand out from the competition.Using social media is an excellent — and affordable — way to manage your brand and cultivate relationships with prospects.Although social media networks like Facebook, Twitter, YouTube, Instagram, and Pinterest were introduced as a means for individuals to connect with one another, it didn’t take long for digital marketers like The Web Guys to recognize their brand-management potential. Sure, these channels make it easier than ever to keep up with high school friends, share cute pictures of the grandkids, and find inspiration for wedding planning, but they also can be a powerful business tool. How Can Brands Leverage Social Media? Pretty … Continued
Should My Company Be on Yelp? #FAQuesday
While online reviews may be the bane of some business owners’ existence, savvy entrepreneurs understand that whether they like it or not, Yelp is here to stay. Claiming and maintaining a Yelp listing isn’t the most glamorous part of digital marketing for your company, but it can mean the difference between appearing like a heartless business or a customer-focused member of the online/local community.
Email Marketing: Dead or Alive? #FAQuesday
In lieu of the recent political debates, we thought we would tackle one of our favorite online debates: Is email marketing dead or alive? I am here to tell you that email marketing is alive and well, and you shouldn’t let anyone convince you otherwise. Benefits of Email Marketing Email marketing is an incredible opportunity to communicate with your company’s past, present, and future customers. We work with clients — large and small — to design, develop, and deploy customized marketing campaigns with messages tailored to boost your bottom line. And the best part is that you don’t have to lift a finger; we handle all of the grunt work for you. When engaging with customers via email, your brand’s message is sent directly to a targeted audience. It’s an extremely affordable service that The Web Guys proudly provides for our customers, and the benefits are unending. I could bore you with positive facts … Continued
