Author Archives: The Web Guys
Who Knew that 129 Million Calls Could Tell Us So Much about Inbound Marketing?
When HubSpot introduced the revolutionary concept of inbound marketing in 2005, our eyes were opened. Instead of resorting to labor-intensive and tired approaches like cold calls and to extremely costly approaches like commercials, inbound marketing comes at us from a different angle, and suddenly, we find ourselves drawing customers through online content platforms, including social media, blogs, videos, and more.
What You Need To Know About On-Page SEO
If you think SEO is complicated enough without having to break it down into both off-page and on-page SEO, take heart – a digital marketing pro can help you get to the bottom of the matter and help you master that on-page SEO. When it comes to on-page SEO (also called on-site SEO), it’s all about content, and that content must attract your target audience while ranking in the process. The fact is that improving your rank is not beyond your capabilities, and with some focused guidance, you’ll be well on your way to dominating that on-page SEO in no time.
Digital Marketing Lessons from 2020
2020 was a year for the books that none of us will forget anytime soon. There were, however, some important lessons peppered throughout that we – as an industry – are wise to heed. While 2020 was all about putting distance between ourselves, many businesses were able to chart new territory in their efforts to help keep us connected. Because real life is often the best teacher, let’s get cracking and learn a few digital marketing lessons that 2020 taught us.
Google’s December Core Update May Have Been Bigger than May’s
Google rolled out a core update on December 3 that is so broad in scope it may rival the massive core update the goliath debuted in May (a mere seven months – and many lifetimes – ago). Googles’ December offerings are sure to reverberate throughout most (if not all) vertical markets, so let’s take a closer look and make sure to contact our digital marketing experts with any questions you may have.
Farewell, 2020: Digital Marketing Edition
It is fair to say that 2020 has been a game-changer in every industry, and digital marketing is no exception. Many office buildings, work floors, and other workspaces locked their doors and instructed their employees to set up shop at home. It was an eventuality that no one saw coming – and that many wouldn’t have considered possible before the pandemic. Fortunately, the resourceful and flexible digital industry – as a whole – has managed quite nicely. This isn’t to say, however, that it’s been easy or that there aren’t ways we can continue to stay nimble and to roll with the evolving landscape of the new normal.
Keeping Things Internalized: Maximize Your Internal Links
This may not come as a huge surprise, but you’re probably not even coming close to maximizing the value of your internal links. You’ve got a lot of balls in the air (it is 2020, after all), and let’s face it, all that internal link stuff can be hard to interpret and act upon. It’s easy to lose sight of the dynamic role internal links can play in your site’s overall relevance, but Google’s numbers don’t lie – internal links matter. Fortunately, there are some tips that can help you dominate those links and elevate your site performance in the process.
It’s 2020, and SEO Trends Are Here for It
2020 was a year for the ages in so many ways, but we shouldn’t forget that 2020 also saw some serious SEO trends emerge and further solidify. Most of SEO’s evolutionary path in 2020 has been all about cementing trends that we were already beginning to play around with. Let’s take a closer look at some of the biggest developments out there. You can also learn more about our digital marketing solutions on our site!
3 Tried-and-True Techniques for Building Online Trust
In the digital shopping arena that is becoming increasingly more relevant, building online trust is critical. No one would argue with this sentiment, but figuring out how to foster trust in this nebulous arena is less clear. Fortunately, the precepts of successful marketing apply fairly evenly across the board and translate nicely to online marketing – especially with the application of savvy tweaks and nuanced adjustments that are in keeping with the medium and that experienced digital marketing specialists have on tap.
Why You Need a Solid FAQ Page, and How to Get There
Nobody wants to leave customers – or potential customers – hanging. These searchers have questions, and if you can provide them with answers upfront (with minimum hassle), you decrease the risk of losing them to competitors. SEO is a similar deal, and if Google can’t find its answer – pronto – it will look elsewhere. When you take the time to create a FAQ (Frequently Asked Questions) page that addresses common questions with comprehensive answers that highlight your brand’s strengths, you do yourself and your customers a favor.
How to Measure Your Return on Content-Marketing Investment
It’s clear that marketing matters and that content is critical to search engine optimization (SEO), but how do you quantify your return on investment (ROI) when it comes to content marketing. It’s a good question, and fortunately, there are guidelines that specifically address your concerns. The fact is that even many marketers aren’t sure how to address the ROI issue, and Content Marketing Institute shares that upwards of 40 percent are seriously invested in improving their ability to provide concrete measurement tools. While qualitative measurements can provide you with a sense of how things are going, they don’t have the gravitas of cold, hard numbers.
