video SEO

Why Do Websites Need Video?

It’s 2016. Technology is all about efficiency, speed, and simplicity. Due to these changes in technology, a shift in attention spans is noticeable among web browsers. Everyone wants the right information and they want it now. Search engines recognize this trend. This is part of the reason why a video can do wonders for your website and its rankings. Here at The Web Guys, we firmly believe that adding video to a website is beneficial in more ways than one. 1. Videos Rank Higher in Search Results If you search for anything these days, most likely some of the top results will be in video format. This is because search engines recognize the power of video, and have been serving them up more and more with positive results. By this concept alone, the chances of your website ranking higher in the search results are inherently better if it contains video. … Continued