SEMRush

Let the Competition Be Your Guide

If your competition is outranking you online, don’t chalk it up to the luck of the draw or to happenstance. There is a reason the other guy has taken the lead on this one, and data analysis can help you get to the bottom of the matter and hone your competitive edge. There’s more to get out of the data that’s available to you than simply identifying the brand of content for which your target audience clamors. When you analyze data in relation to what readers want and what your hottest competition is providing, it can give your online offerings the boost for which you’re looking.

Google’s December Core Update May Have Been Bigger than May’s

Google rolled out a core update on December 3 that is so broad in scope it may rival the massive core update the goliath debuted in May (a mere seven months – and many lifetimes – ago). Googles’ December offerings are sure to reverberate throughout most (if not all) vertical markets, so let’s take a closer look and make sure to contact our digital marketing experts with any questions you may have.