ROI

Call Tracking Is a Thing (That You Should Know More About)

Some find that making a call is simply easier and more effective than filling out one of those uniquely complicated website forms or engaging in a lengthy live chat that may or may not resolve the matter at hand. Forbes reports that – in spite of all the modern technological advancements we enjoy and the phone-shaped computers we all carry around – many people prefer to call companies directly when they have issues or inquiries. Small businesses can benefit from call tracking, which can afford you valuable information regarding your overall performance and can help you mine unique opportunities to grow your business.

How to Measure Your Return on Content-Marketing Investment

It’s clear that marketing matters and that content is critical to search engine optimization (SEO), but how do you quantify your return on investment (ROI) when it comes to content marketing. It’s a good question, and fortunately, there are guidelines that specifically address your concerns. The fact is that even many marketers aren’t sure how to address the ROI issue, and Content Marketing Institute shares that upwards of 40 percent are seriously invested in improving their ability to provide concrete measurement tools. While qualitative measurements can provide you with a sense of how things are going, they don’t have the gravitas of cold, hard numbers.

What Can An Optimized Website Do For You & Your Business?

In order to reach the full potential of your business in this information-rich world, it is imperative for your company to have a professional website that can be easily found by consumers. Each website we create is designed to attract Internet visitors and then convert those visitors into leads for your business. This is the concept behind improving website conversion. Design, usability, content readability, and search engine optimization are just a few of the many important factors to consider when designing a website. The Web Guys’ web developers, graphic artists, and business specialists are in constant communication with you throughout the entire process to successfully merge our expertise in web design and Internet marketing with your company’s vision. It may sound shallow, but to a consumer your website’s appearance really does speak volumes. Whether we like to admit it or not, we all judge books by their covers. Does the … Continued