reviews

User Reviews are The King

Did you know that positive online reviews produce an 18% average uplift in sales? Or that consumers are likely to spend 31% more with businesses that have excellent reviews? How about that 59% of consumers say that review sites have the most influence on their booking decisions when traveling? Online reviews have become an important part of how consumers make decisions, whether it’s what to eat, watch, buy, or sell. See below for even more industry-specific information and statistics. The facts and impact of online reviews are real. What are some effective strategies you’ve used to garner positive online reviews for your business? Image Credit: Website Builder

Should I Respond to Customer Reviews? #FAQuesday

Word of mouth travels much faster these days with the dawn of the digital age. Reviews can spread like wild fire and do wonders for your online presence. That’s why we at The Web Guys put so much emphasis on our clients inspiring customer reviews. Not only do good reviews attract new customers and leads, they can lead to higher rankings on Google and other search engines. Recently, Google added a snippet to their “Improve Your Local Ranking” support page that highlights how important it is to respond to all customer reviews. While it’s always been important to respond to negative review, this new update from Google solidifies just how important customer reviews are for your business. Let’s go over some best practices when it comes to writing responses. Stay Brief Get in, say thanks, get out. There’s no need to get long winded, even if it’s in response to … Continued

Where Did My Google+ Reviews Go? #FAQuesday

Have you been on your Google+ Local page recently and wondered why everything looks so terribly unfamiliar? It’s no secret that Google is always and forever updating its products, and the Google+ social network was the latest to get a major overhaul.The tech giant launched a redesigned interface Nov. 17 that makes users’ Collections (posts targeted by interest) and Communities (groups organized by a mutual interest) easier to see in their home streams. At the same time, the Google+ Local pages for businesses were streamlined to share the look and feel of individual profiles. The new, simpler design no longer includes easy access to certain information, including the company’s business category, operating hours, and customer reviews — including the related star ratings.Out with the Old If you need a quick reminder of how the old pages looked, you can see from this classic view of The Web Guys‘ page that it integrated local information, posts, Google Photos, and YouTube on separate … Continued