reputation marketing
Top 10 Reasons Why Online Reputation Management Matters
Posted on: December 10, 2024
Online reputation management is the process of monitoring and influencing how your business is perceived on the internet, with the goal of neutralizing negative sentiments and promoting positive ones. At The Web Guys, we understand how important your business reputation is to its success. Recent surveys show that 59% of shoppers perform online research before making a purchase, and 97% of consumers consult product reviews before buying. Online reputation management is critical for businesses because their reputation significantly influences customer trust, brand perception, and financial success. Continue to learn 10 of the top reasons online reputation management matters.