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Should I Use Email Marketing? #FAQuesday

Email. Beloved email. When first introduced, email was the greatest thing since sliced bread. Marketers learned very quickly that email marketing was an excellent way to reach consumers. Of course, like all other things that are useful, people began to take advantage of the system. I’m still waiting on my ROI from that $5,000 I sent to a Nigerian prince. Jokes aside, you might be wondering if email is still useful and effective. Isn’t it all just spam that recipients instantly delete? Surprisingly, no. Email is still a wonderful tool for marketers and consumers alike. Here at The Web Guys, we feel that you should certainly be using email marketing. Here are three reasons you should still be executing your email marketing strategy: 1. The World Is Mobile Everyone carries a cell phone nowadays. Google recently announced that over half of its search inquiries come from mobile devices. That’s a hefty number. More and more … Continued