local search engine optimization

Local SEO: Keeping the Home Fires Burning

You’re a local business – or you conduct business locally – which makes getting yourself out there in front of the local market paramount. The Web Guys knows attracting local customers isn’t just about ad placement – there’s also local SEO to consider. Your local customers are their own unique subset, and they have their own unique ways of doing things. There’s no reason to push a square peg into a round hole here – getting a better handle on local SEO can help extend your reach to the very group you’re most interested in connecting with.

Google: In with the New

When it comes to local searches over at Google, things are on a roll. If you are having trouble keeping up, you’re not alone, but there are some basics to keep in mind as we barrel into the new year. Local search is important to your business, which makes having your finger on the pulse – to the degree that it’s possible to do so – an excellent idea.

Choosy Customers Choose SEO Agencies Wisely: A 6-Point Cheat Sheet

You recognize that you need an SEO agency, which puts you ahead of the game, but you may have no idea how to pick one. The truth is, however, that you don’t have to go with the luck of the draw. If you’ve gotten yourself into a bad relationship with an SEO agency, the good news is you can call it quits and find a better love connection. While SEO agencies may seem interchangeable – only with different cover art – they absolutely are not.

Connect the Dots for Digital Marketing Success

Now that you’ve spent a few weeks learning about digital marketing, it’s time to summarize the takeaways. It isn’t enough to know about each individual aspect; you should also understand how they connect and work together to provide the results you need to grow your business.Build a Solid FoundationThe foundation and beginning of your digital identity is your website. Design a professional, credible website you can be proud of that properly portrays your business. Make sure to make it “mobile-friendly” so it’s appealing from any device, and fill it with useful content that provides the experience your target customers expect when navigating a website.Get Found LocallyNow that you have the proper online foundation, it’s time to drive targeted local traffic to your website. That being said, not all traffic will do, because you offer a service or product in a very specific geographical area. Let the right customers find you by setting up and … Continued

Should I Buy More Domain Names and Forward Them to My Website? #FAQuesday

One of the questions we periodically hear from clients goes something like this – “If they’re available, should I buy more domain names that include keywords people might use when searching for the services my business provides?” Let me first explain the question better with an example … Company Name: Distant Landscaping Company, LLC Location: Distant, PA Website: www.DistantLandscapingCompanyLLC.com This company provides landscaping services in Distant, PA, and wants to be found in the SERPs for searches like “landscapers in distant pa.” The question is whether they should purchase exact-match domain names (EMDs) like the following and forward them to their website. www.LandscapersinDistantPA.com, www.DistantPALandscapers.com, www.LandscapersDistantPennsylvania.com, etc. The short answer is no. Purchasing a domain name that doesn’t have and hasn’t had an actual website associated with it, and then forwarding it to your website will not benefit your website in the SERPs. You will simply incur the expense of domain … Continued

Managing Your Complete Internet Presence

Having a website used to be enough. But the rise of social media platforms and multiple online review websites has redefined what it means to have an Internet presence. Today’s consumers are online more than ever before, and their purchasing habits — even for major purchases like travel and lodging — have adjusted accordingly. From desktop computers and laptops to mobile devices and tablets, the traditional buying cycle has been replaced with customers expecting to engage directly with brands and businesses in a multitude of places — places they choose. “It’s about being available wherever your customers are,” said Roger Laurendeau, CEO of The Web Guys, a web design and Internet marketing agency in Carmel, Ind. “Sure you have a website, but you may just have missed out on acquiring a customer because they found a negative review on a Yelp listing you didn’t know you had, or because they … Continued

Google Places is Now Google Local+

Google recently rolled out several updates to their Google Places‘ local listings. Google Places is now known as Google+ Local. A new name wasn’t the only change Google made, the recent update also affects the way your customers write reviews on your own local listing. All existing Google Places reviews were automatically transferred to your new Google+ Local listing. While there was no effect on your existing reviews, the steps your customers must go through to provide valuable feedback on your local listing has changed. In order to leave a customer review on your Google+ Local listing, your customers must have a Google+ page. Google+ is Google’s version of a social networking site that allows you to set up a profile, create circles of friends, and share photos, videos, links, and more. Below we have provided detailed instructions that you can pass onto your customers to ensure they are up-to-date on how to … Continued

Can Local Customers Find You Online?

Have you heard of Google Places or Google Maps? Google Places/Maps is an important way for your business to be found on Google by potential customers searching for your services locally. Google Maps is a service offering potential leads for your business and local search results that include your business location, contact information, and driving directions. For more information on Google Maps or for more internet marketing and website design information, contact us today at (317) 805-4933! Google Places/Maps is a free service offered by Google. However, the time and effort necessary to get you to the top is why you hire a company like ours to take care of it for you! Getting your business’s listing to the top of Google takes ongoing work and effort which is where The Web Guys excel! See Some Examples! Search “Boat Rental Smithville TN” and you’ll see a section titled “Places for Boat Rental near … Continued