Google Ranking

Google Sheds Light on Ranking Factors

You recognize that Google holds the keys to just about everything, which means that when it decides to share, you need to listen. If your competitor is ranking near the top of the heap when it comes to Google’s organic SERPs and you are not, it’s a marketing problem. But it’s a problem that Google – in its beneficence – is now going to help you out with a bit. You heard that right – Google is going to help – so let’s get started.

Google’s July 2021 Core Update Coming in Hot

Google, Google, Google. Never one to disappoint, Google’s July 2021 update is just finishing up, and you’ll want to be prepared for what may be to come. While Google makes incremental changes to improve its search results on a daily basis, these aren’t things that mere mortals like us would generally notice. The core updates, on the other hand, mean bigger changes afoot, and Google likes to lend a hand – so we can prepare ourselves. Because when it comes to your online presence – and the Scouts – being prepared is basically everything, it pays to pay attention when Google speaks. If you have additional questions at the end of this article, don’t hesitate to reach out to our digital marketing experts at The Web Guys today!

What You Need To Know About On-Page SEO

If you think SEO is complicated enough without having to break it down into both off-page and on-page SEO, take heart – a digital marketing pro can help you get to the bottom of the matter and help you master that on-page SEO. When it comes to on-page SEO (also called on-site SEO), it’s all about content, and that content must attract your target audience while ranking in the process. The fact is that improving your rank is not beyond your capabilities, and with some focused guidance, you’ll be well on your way to dominating that on-page SEO in no time.

Google Search and the BERT Algorithm

Google’s primary focus is to understand better what it is that searchers are actually searching for, and in the process, it’s rolled out the BERT algorithm. When Google describes BERT as “one of the biggest leaps forward in the history of Search,” they say they are making a significant claim. The underlying goal is to bolster Search’s ability to organically discern which information a user is seeking and to parlay that into results that make sense from the user’s perspective Google shares that, with the implementation of BERT, about 1 in 10 Google Searches will reap greater user rewards based on its capabilities, which can help you enhance your brand right out of the gate. While this currently applies only to those searches made in English in the United States, more countries and languages will be included over time. BERT: What’s It All About? BERT stands for Bidirectional Encoder Representations … Continued