google adwords
What’s New With The Web Guys?
One of the themes that ties The Web Guys together is that we’re always working to push ourselves to the next level — both in our personal and professional lives. As the summer draws to a close, we thought we’d offer a snapshot of what’s going on in the lives of your favorite digital marketing team. Here’s a brief look at some recent highlights:
Does it Matter if my AdWords Manager is Google Certified? #FAQuesday
One question we hear a lot is whether it’s important to have someone who is Google Certified managing an AdWords account. Our answer is simple: Yes, it matters. Although it is possible to have a successful campaign without a certified pay-per-click manager, why risk failure?When you look for service providers in others industries — plumbing or auto repair, for example — you likely ensure that the candidates have training, knowledge, and certifications showing they are experts in their field. The stakes are just as high when it comes to PPC advertising. Digital marketing agencies earn Google AdWords certification by having at least one employee pass a series of tests demonstrating proficiency in creating, managing, and optimizing PPC campaigns. The first is a fundamentals exam to show overall knowledge, and the second is specific to a particular type of campaign: display, search, video, shopping, and mobile. The individual can choose which second exam to take, or it’s possible to become … Continued
Low Bids Kill AdWords Campaigns – Here’s Why
Oftentimes clients are willing to “try” AdWords to see how successful it is for their business, but the problem with that scenario is that if you don’t jump in head first, you’re never going to see the full potential of an AdWords campaign. The goal of a campaign is to attract potential customers who are actively searching for your services. If you aren’t spending enough money to let your ads show up at the top for those searches, they may not ever click through to visit your website.It can be difficult to understand why you can’t just put $100 towards ad spend and evaluate the results, but we’re here to explain the spiral of events that occurs from setting low bids with a low budget at the beginning of a campaign. Low Bids = Low Position Let’s say, for example, that you aren’t willing to spend more than $2 per click, so … Continued
Google Tags & Google Boost
The Web Guys are also your Internet consultants, so it is our job to stay current on all online changes and trends so you don’t have to. Remember, if anyone ever offers you an online service and you’d like to hear our thoughts, we do this for you at no charge. Make sure to take us up on it, as it is sure to save you money! This is the first in our series of useful Internet Marketing communications. From now on, expect to see at least one from us every month! If you have a topic that you’d like us to write about next month, feel free to email us a suggestion. Google recently launched a re-branding effort focused heavily on local search and local advertising. Maybe you are one of the many small businesses receiving phone calls about the new features Google is offering: Google Tags & Google Boost. Google Tags & … Continued
