google ads
Google Local Pack Updates Change the Game… Again!
If you thought that removing right sidebar ads was the biggest change Google would make to search results in 2016, buckle up. Prepare for an incoming update — Google’s at it again! Why Does This Matter? This change means that another organic position is being replaced with a paid ad. While the removal of sidebar ads already moved organic positions down the page, this is another push to dominate the top of the search results page with ads. On a mobile device, users will have to scroll past numerous ads before they see any organic results. Below you can see a mock up from Search Engine Roundtable of what the new local pack might look like with an ad in position one. These new ads will likely look very similar to the other two listings in the local pack, but Google hasn’t officially released information about what the ads will … Continued
Viewing Your Google Ads in the Wild
When you begin an AdWords campaign, it’s so tempting to immediately start performing searches from your browser to see where the ads are showing up and what they look like. Without realizing it, you will pay for it … either directly or indirectly. Direct Effects If you search for your Google ads and happen to click on one of them, you will be charged for that click as you would when anyone else clicks on your ads. You certainly don’t want to be draining your budget to visit your own website. Indirect Effects Even if you know that you shouldn’t click on your ads, you’re still creating ad impressions just by searching for them. Impressions are the number of times your ad is fetched to be shown to a searcher. Google looks at the number of clicks and impressions your ads have to determine the click-through rate. The click-through rate has … Continued
New Google Platform Boosts Home-Service Providers
Attention all plumbers, landscapers, and contractors — and anyone who runs a home-service business. Google is now testing a new paid search product. The advertising platform, called home service ads, connects new customers to qualified home-service providers through Google Search. What Are Home Service Ads? The idea behind home service ads is that users who perform searches for certain services on Google can browse ad units of trusted and experienced home-service providers in the targeted area. For example, say you are searching for an emergency plumber. You arrive at the search results page, and at the top you see home-service professionals. Google compiles the business basics so that you can quickly browse through a reputable company’s profile, services offered, contact information, areas served, hours of operation, and customer reviews — all in one place. How Do Providers Qualify? A big feature Google seems to target for the new product is … Continued
