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E-Mail Marketing: Increase Your “Mind Share”

Keeping in contact with your clients is important no matter what business you are in, but especially so in the services industry. Whether your bottom line meets your monthly goal or falls short often depends upon how much “face time” you have with your clients, or how effective your branding and name recognition is. Obviously, the goal is to establish and maintain contact without annoying your customers with repeated calls. Enter e-mail marketing. We’ve all heard about market share, but what about “mind share”? E-mail marketing is just one of the services that The Web Guys offers that can take the stress and enormous time commitment out of contacting your past and present clients, while still getting your name in front of your customers. Email marketing is a versatile communication strategy, customizable to your business. The core idea is to make sure you are front of mind, and that you … Continued