Customer Loyalty

COVID-19 and Customer Loyalty: Lessons to Be Learned

Without customer loyalty, you’re not making the most of your business, but the pandemic and its attendant wave of restrictions put customer loyalty to the ultimate test. The most telling point is that consumer spending hit an unparalleled global low during the height of the pandemic, and this fact left businesses hanging on word-of-mouth recommendations and on those loyal customers who kept coming back for more – the gold standard when times are tough. As uncertainty about COVID-19, business capacity restrictions, and consumer behavior continue to loom, there are some confidence-boosting tactics you can employ to help ensure that you’re building brand loyalty and keeping customer satisfaction high – now and into the post-restriction future.