Pay-Per-Click Advertising

It’s Always a Good Time for a PPC Audit

Posted on: August 16, 2022

If you are managing multiple pay-per-click accounts, it can start to feel like a game without rules – or a game in which you’re not privy to the rules. If you find yourself in this situation, you’re not alone, but some digital marketing hygiene in the form of PPC auditing can help you learn the ropes and regain mastery of your online offerings. PPC accounts can pack a considerable marketing punch, and maintaining a strong working knowledge of yours can help you control their impact. While the world of PPC audits is expansive, the matter condenses down to five questions that you should be asking yourself.

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