Yelp recently announced that it will be more aggressively enforcing its “Don’t Ask” policy, penalizing companies that show signs of “organized review solicitation.” Specifically, companies that Yelp believes to be actively soliciting reviews are now at risk of having their pages demoted in the platform’s search results as well as having a “Consumer Alert” warning placed on their Yelp business page. A Yelp spokesperson explained the company’s reasoning for its “Don’t Ask” policy stating, “A business is more likely to ask their satisfied customers to write reviews, and when businesses heavily solicit or offer freebies or discounts in exchange for reviews, that puts other businesses that play by the rules at a disadvantage.” Whether or not Yelp’s policy is a sound business decision is yet to be seen. In the meantime, business owners need to figure out their next move. If you’re working on your own to collect more reviews … Continued
Did you know that positive online reviews produce an 18% average uplift in sales? Or that consumers are likely to spend 31% more with businesses that have excellent reviews? How about that 59% of consumers say that review sites have the most influence on their booking decisions when traveling? Online reviews have become an important part of how consumers make decisions, whether it’s what to eat, watch, buy, or sell. See below for even more industry-specific information and statistics. The facts and impact of online reviews are real. What are some effective strategies you’ve used to garner positive online reviews for your business? Image Credit: Website Builder
While online reviews may be the bane of some business owners’ existence, savvy entrepreneurs understand that whether they like it or not, Yelp is here to stay. Claiming and maintaining a Yelp listing isn’t the most glamorous part of digital marketing for your company, but it can mean the difference between appearing like a heartless business or a customer-focused member of the online/local community.