The New Google Ads Experience

Posted on: October 18, 2018

Google is constantly improving upon their practices across their many platforms. Recently at their Google Marketing Live event, they announced a whole slew of changes impacting advertising, analytics, and more. One of the major changes? Google AdWords is now Google Ads. What are some major updates coming to Google Ads? Responsive Search AdsResponsive search ads will allow you to create 15 headlines (at 30 characters) and 4 descriptions (at 90 characters). Google will then mix and match these headlines and descriptions to create the optimal ad. Not only will this allow you to have more high performing ads, in theory. But, the ads will be much larger in size, thus taking up more real estate on the page, and standing out from competitors. New Expanded Text AdsThe new expanded text ads allow for you to take up more space. They feature 3 headlines (at 30 characters) and 2 descriptions (at … Continued

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Why Do Websites Cost So Much? #FAQuesday

Posted on: February 23, 2016

It is now 2016. Every business needs a website. The size and scope of that site varies by company, of course, but a presence on the web is a must to help grow and spread its reach. Web design professionals are frequently asked why websites are so expensive to design, create, and manage. The answer is fairly simple: there are a lot of moving parts at play. Let’s take a look at some of the forces behind building and maintaining a website. The Design Everyone holds their brand near and dear to their heart, and they should. Your brand is a representation of you, your employees, and the work you do. This needs to be incorporated into your site. In order to accomplish this, you need to sit down with a designer and go over what is important to you. The important pieces of your business need to be highlighted … Continued

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Continue Working on SEO, or Get Left Behind

Posted on: January 7, 2016

Your company has a well-structured and optimized website, local listings, and profiles on the top social media platforms. So now you can sit back, run your business, and let the magic of SEO (search engine optimization) take care of making your phone ring and filling your inbox with leads. Right? Not so fast… It’s Changing Again? Because the landscape of search is always evolving, one of the most important pieces of digital marketing is keeping up with changes made by Google as well as countless other websites, search engines, and platforms across the Web. In fact, according to Moz, Google changes its search algorithm 500-600 times each year. That’s an average of about 1.5 changes per day. Moreover, Moz’s biannual Search Engine Ranking Factors Experts Survey shows the expected influence of ranking factors in Google’s algorithm. With so many changes, who is keeping up with SEO on your behalf? Research … Continued

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How to Know What You’re Talking About

Posted on: August 13, 2015

Ah, the Information Age is so full of … well … information! Nowadays, it’s fairly easy to become a Jack (or Jill) of all trades and a master of none. We have access to tutorials, encyclopedias, and entire college courses for free at the touch of a button. So when it comes time to be the Master of One – starting a new hobby, general curiosity, or taking on a new client in an unfamiliar industry – how exactly do you make that happen? How do you weed through all of the nonsense to really understand your subject? And how do you keep your ducks in a row in case someone relentlessly attempts to fact-check you?Well, I’m here to help! Reading & Research I bet you didn’t see Reading & Research coming! With endless information sources, it’s hard to pick where to start. Not to go too psychologist on you, … Continued

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