Local Search Engine Optimization

How to Measure SEO Success in the Age of AI-Driven Search

If you’re a marketer at a small or mid-size business, you’ve likely noticed that SEO is evolving—fast. The Web Guys stays on top of all the latest news and trends that impact our clients. With Google’s introduction of AI-generated overviews and conversational search experiences, the traditional ways we’ve measured SEO success—like rankings and clicks—are no longer the whole story.Shift Focus from Rankings to VisibilityAI-enhanced search results often prioritize summarized answers and zero-click searches, where users get what they need without ever clicking through. This means your brand could be getting valuable exposure without a click.To measure this, look beyond rankings. Use tools like Google Search Console to track impressions—how often your pages appear in search—even if clicks are down. High impressions, combined with consistent branding and messaging, still drive awareness.Monitor Engagement Metrics More CloselyAs clicks become more competitive, it’s important to make every visit count. Track engagement metrics like:   •   Bounce rate   •   Time … Continued

Voice Search: 5 Best Practices to Drive Traffic & Improve Rankings

With the rise of digital assistants like Siri, Alexa, and Google Assistant, voice search is changing how people find information online. In fact, more users are relying on voice search for quick, hands-free answers. The Web Guys is monitoring this shift, which has created a new challenge—and opportunity—for businesses looking to enhance SEO performance. Here are five of the best practices to optimize for voice search and stay ahead of the curve.1. Focus on Conversational KeywordsVoice searches tend to be longer and more conversational than typed queries. Instead of typing “best pizza NYC,” a voice user might ask, “What’s the best pizza place near me?” To adapt, use long-tail keywords and natural language that mirrors how people actually speak. Tools like AnswerThePublic or Google’s “People Also Ask” feature can help you identify common questions and phrases.2. Optimize for Featured SnippetsMany voice assistants pull answers directly from featured snippets (a.k.a. “position … Continued

4 Reasons Why First-Page Rankings Aren’t Guaranteed in SEO

The Web Guys is a marketing agency that provides holistic digital marketing services. In the competitive world of search engine optimization (SEO), businesses are constantly seeking ways to improve their rankings on Google and other search engines. Many SEO agencies and consultants promise impressive results, but if anyone claims they can guarantee a first-page ranking, that’s a major red flag. But why is that the case? Here are four key reasons why first-page rankings in SEO can never be guaranteed.

How to Build Strong Relationships with SEO Clients

In the world of digital marketing, building strong, lasting relationships with search engine optimization (SEO) clients is essential for long-term success. At The Web Guys, we understand that SEO is not just a one-time project; it’s an ongoing process that requires trust, collaboration, and alignment between an agency and its clients. According to searchengineland.com, it can be challenging to retain SEO clients because the client can’t physically see the work being done in the background. Read on to learn how we foster strong connections with our SEO clients, creating partnerships that lead to client satisfaction and business growth.

9 Tips for Choosing a Business Name to Boost Search Rankings

At The Web Guys, we understand the importance of the role your business name can play in your digital marketing efforts. So, how do you choose a business name to improve search rankings? Choosing a business name that enhances online rankings requires applying key SEO principles and effective branding strategies. What you name your local business will be more significant in its overall success than you might initially think. According to a 2023 study by Whitespark, your business name is the #2 ranking factor in how you rank online on Google and other search engines. Here’s a guide on how, as a small business, you can choose a business name that enhances SEO and helps your company improve search rankings.

6 Ways to Support Women in SEO for a More Inclusive Industry

At The Web Guys, we believe that diversity in the workplace helps foster innovation, improves decision-making, and creates a more equitable society. A recent article highlighting the gender gap between men and women in SEO (Search Engine Optimization) caught our attention. According to the State of SEO 2020 Survey, men outnumber women by over 2 to 1 in SEO professions. By supporting and encouraging women, we can work to increase women’s representation in this industry. A multifaceted approach is needed to elevate women in SEO and foster a more inclusive industry. Keep reading to discover six key ways to support women in SEO for a more inclusive industry, each with practical, actionable suggestions.

What Is Generative Engine Optimization (GEO)?

Generative Engine Optimization (GEO) refers to the strategies and techniques used to optimize content, prompts, and interactions for generative AI models, like language models (e.g., GPT-4), image generators, or music composers. Marketing agencies like The Web Guys stay on top of new tools and technologies that directly impact our clients’ marketing campaigns’ effectiveness, efficiency, and creativity. GEO aims to produce high-quality, relevant, and efficient outputs from these models by understanding how they interpret input and how their algorithms function. According to a Gartner press release, approximately 79% of consumers are expected to use AI-enhanced search within the next year, and 70% already trust generative AI search results. 

6 Key Strategies to Maximize Google Maps Presence

All businesses should maintain a strong online presence in this increasingly digital age. Google Maps is an essential tool for consumers who seek local products and services. Fortunately, The Web Guys know digital marketing strategies and how to harness the power of Google Maps to significantly boost local visibility and increase traffic to a business.