Author Archives: The Web Guys

6 Ways to Avoid an SEO Disaster During a Website Redesign

Companies often redesign their websites to enhance user experience, refresh their brand, and stay competitive. However, a website redesign poses a significant risk to SEO if not handled carefully. Without proper planning and execution, a business may experience decreased traffic, lost rankings, and diminished online visibility. Trust The Web Guys to avoid an SEO disaster during a website redesign. Our team follows an extensive list of specific guidelines to ensure SEO remains intact during redesign projects. Here are six of those important guidelines.

6 Key Strategies to Maximize Google Maps Presence

All businesses should maintain a strong online presence in this increasingly digital age. Google Maps is an essential tool for consumers who seek local products and services. Fortunately, The Web Guys know digital marketing strategies and how to harness the power of Google Maps to significantly boost local visibility and increase traffic to a business.

4 Ways to Craft Compelling Content That Converts

Content that converts is critical to driving engagement and growth for businesses. However, not all content packs the same punch. Fortunately, The Web Guys understands the vital role of quality content in capturing local search attention and audience interest. Several strategies exist to create content that resonates with local audiences and maximizes impact.

Achieve Social Media Success with Strategic Goal Setting

Social media and digital marketing go hand in hand. Various platforms are invaluable channels for businesses to connect with their audience, amplify their brand presence, and drive tangible results. However, amidst the sea of content and competition, navigating social media for success requires more than just posting content sporadically—it demands a strategic approach anchored in clear and measurable goals to unlock the full potential of social media as a means of digital marketing. Businesses can leverage the transformative power of setting SMART goals to elevate their social media presence and achieve meaningful results. At The Web Guys, we’re committed to helping businesses unlock the full potential of social media through strategic goal-setting and implementation. 

Maximize Business Growth with PPC Advertising by The Web Guys

In today’s digital landscape, establishing a strong online presence is essential for businesses looking to thrive and expand. Amidst the myriad of digital marketing strategies available, Pay-Per-Click (PPC) advertising stands out as a powerful tool for driving targeted traffic to your website and generating leads. The Web Guys of Carmel, Indiana, understand the transformative potential of PPC advertising and are committed to helping businesses harness its benefits to achieve their growth objectives.

Prevent Google Business Profile Suspensions with The Web Guys

The modern digital landscape requires business owners to maintain a robust online presence to increase visibility, attract new clientele, and connect with community members. One of the most crucial components of an online appearance includes a Google Business Profile (GBP), but navigating GBP suspensions can be challenging. Fortunately, the team at The Web Guys understands the causes of GBP suspensions and can offer actionable fixes and strategies to prevent future issues.

3 Ways to Maximize Your Business Digital Marketing Strategy

Small local businesses face a unique challenge: standing out in a crowded online marketplace. At The Web Guys, we understand the significance of digital marketing for local businesses and the need to adapt strategies to leverage local events and seasons. Let’s explore three ways your local small business can maximize its digital marketing efforts by capitalizing on the opportunities presented by community events and seasons.

Local SEO: Keeping the Home Fires Burning

You’re a local business – or you conduct business locally – which makes getting yourself out there in front of the local market paramount. The Web Guys knows attracting local customers isn’t just about ad placement – there’s also local SEO to consider. Your local customers are their own unique subset, and they have their own unique ways of doing things. There’s no reason to push a square peg into a round hole here – getting a better handle on local SEO can help extend your reach to the very group you’re most interested in connecting with.

Google Pulls the Plug on Sites Created through Their Business Profiles

If you created your company website with Google Business Profiles, it may be time to build a new website. Google has announced that, come March, these websites will be switched off. Until June 10, visitors to your site will automatically be redirected to your Business Profile, but beyond this date, all bets are off, and your customers and potential customers will come up against the dreaded page not found error. If this is where you’re at, it’s time to have The Web Guys rebuild your site using a fresher platform.

Prepare for Changes in the GBP Suspension Process

Google Business Profiles (GBPs) are sometimes suspended for guideline violations or suspicious activity, but there has never been a lot of additional information forthcoming. Because the effects of a suspension on your business and digital marketing efforts can be very serious, paying attention to suspension policy makes sense. While reinstating a suspended GBP is relatively straightforward at present, Google recently introduced a new process in the European Union, which they should be rolling out globally in the not-too-distant future. When it comes to Google, knowing what to expect is always a good thing, and one of the most important points to keep in mind going forward is that you’ll only get one chance to appeal a GBP suspension– use it wisely.