Author Archives: The Web Guys

How to Measure SEO Success in the Age of AI-Driven Search

If you’re a marketer at a small or mid-size business, you’ve likely noticed that SEO is evolving—fast. The Web Guys stays on top of all the latest news and trends that impact our clients. With Google’s introduction of AI-generated overviews and conversational search experiences, the traditional ways we’ve measured SEO success—like rankings and clicks—are no longer the whole story.Shift Focus from Rankings to VisibilityAI-enhanced search results often prioritize summarized answers and zero-click searches, where users get what they need without ever clicking through. This means your brand could be getting valuable exposure without a click.To measure this, look beyond rankings. Use tools like Google Search Console to track impressions—how often your pages appear in search—even if clicks are down. High impressions, combined with consistent branding and messaging, still drive awareness.Monitor Engagement Metrics More CloselyAs clicks become more competitive, it’s important to make every visit count. Track engagement metrics like:   •   Bounce rate   •   Time … Continued

What to Look for in a CRM: A Guide for SMBs

The Web Guys understands that for small and medium-sized businesses (SMBs), customer relationships are everything. But as customer lists grow, managing interactions, follow-ups, and data across multiple platforms can quickly become overwhelming. That’s where a Customer Relationship Management (CRM) system becomes essential. A CRM isn’t just a digital Rolodex—it’s a powerful tool that helps SMBs streamline operations, improve customer service, and drive revenue. However, not all CRMs are created equal, and for SMBs, choosing the right features can make or break adoption and ROI. Keep reading to learn about the most important CRM features that every small to midsize business should prioritize.

7 Reasons Your Small Business Needs a CRM

At The Web Guys, we understand that running a small business often means wearing many hats—from sales and marketing to customer service and operations. As your customer base grows, so does the complexity of managing relationships, tracking interactions, and ensuring timely follow-ups. This is where a Customer Relationship Management (CRM) solution becomes indispensable. Follow along as we discuss the top seven reasons why your small business should utilize a CRM system.

Google AI Mode Is Reshaping Search: Why It Matters

At The Web Guys, we keep our finger on the pulse of what’s next in search, and Google’s new AI Mode is a tectonic shift in how people will discover, engage with, and act on content online. If you haven’t heard of it yet, AI Mode is Google’s latest evolution, leveraging generative AI to deliver deeply personalized, conversational, and context-rich search results. And yes, it’s going to change everything.What Is AI Mode?So, what is it exactly? AI Mode integrates advanced generative AI into the standard Google search interface, creating what Google calls an AI Overview—a smart, synthesized summary of answers, drawn from multiple sources, right at the top of the results page. Rather than just delivering a list of links, Google’s AI actively interprets user queries, understands nuance, and generates natural language responses. It can also suggest follow-up questions, offer product recommendations, and highlight key comparisons—all in real-time.For users, this … Continued

Voice Search: 5 Best Practices to Drive Traffic & Improve Rankings

With the rise of digital assistants like Siri, Alexa, and Google Assistant, voice search is changing how people find information online. In fact, more users are relying on voice search for quick, hands-free answers. The Web Guys is monitoring this shift, which has created a new challenge—and opportunity—for businesses looking to enhance SEO performance. Here are five of the best practices to optimize for voice search and stay ahead of the curve.1. Focus on Conversational KeywordsVoice searches tend to be longer and more conversational than typed queries. Instead of typing “best pizza NYC,” a voice user might ask, “What’s the best pizza place near me?” To adapt, use long-tail keywords and natural language that mirrors how people actually speak. Tools like AnswerThePublic or Google’s “People Also Ask” feature can help you identify common questions and phrases.2. Optimize for Featured SnippetsMany voice assistants pull answers directly from featured snippets (a.k.a. “position … Continued

5 Signs Google Search Ads Are Right for Your Business

The Web Guys is a service-driven digital marketing firm focused on increasing the quality and quantity of our clients’ web traffic through time-tested strategies. Google Search Ads can be a powerful tool for reaching potential customers at the exact moment they’re searching for what you offer—but they’re not a one-size-fits-all solution. Our paid search specialists know the ins and outs of maximizing your online performance with Google. If you’re considering investing in Google Ads, here are five ways to know if it’s a good fit for your business.1. Your Customers Are Searching for Your Product or ServiceGoogle Search Ads are most effective when people are actively searching for what you sell. If your product or service solves a common problem or fills a known need (think “emergency plumber” or “buy running shoes online”), then Google Ads can put you in front of those high-intent searchers. Use tools like Google Keyword … Continued

4 Reasons Why First-Page Rankings Aren’t Guaranteed in SEO

The Web Guys is a marketing agency that provides holistic digital marketing services. In the competitive world of search engine optimization (SEO), businesses are constantly seeking ways to improve their rankings on Google and other search engines. Many SEO agencies and consultants promise impressive results, but if anyone claims they can guarantee a first-page ranking, that’s a major red flag. But why is that the case? Here are four key reasons why first-page rankings in SEO can never be guaranteed.

How AI-Powered Search Is Driving More Traffic to SMB Websites

At The Web Guys, we continuously monitor the digital marketing landscape to ensure we provide the best service to our clients. The rise of AI-driven search engines and chatbots like ChatGPT is changing how users discover information online, and small and medium-sized businesses (SMBs) are reaping the benefits. Traditionally, SMBs have struggled to compete with larger companies in search engine rankings due to limited budgets for SEO and content marketing. However, the emergence of AI-powered search is shifting the landscape, creating new opportunities for SMBs to increase website traffic.

Is Your Google Ads Campaign Falling Short? 4 Red Flags to Avoid

Maintaining an effective Google Ads campaign requires regular attention and optimization. Just as a vehicle needs routine maintenance to run smoothly, your advertising efforts need periodic tune-ups to ensure optimal performance. The Web Guys of Carmel, Indiana, makes a point of staying on top of digital marketing best practices to help our clients succeed. Read on to learn four critical warning signs that indicate your Google Ads campaign may need a tune-up.

The AI Effect on Click-Through Rates

At The Web Guys, we help businesses succeed online through web design and holistic search marketing. We stay on top of digital trends, ensuring our clients remain competitive in an evolving landscape. One major shift affecting businesses is the decline in both organic and paid click-through rates (CTRs) on Google—largely influenced by AI-generated overviews.