website updates

Why Do I Need to Keep Updating My Website? #FAQuesday

Anyone who has been through a business website launch knows it can feel like pulling off a minor miracle. Even with experts like The Web Guys handling the programming, content creation, and design, it takes a village — and months of hard work — to build a site that attracts visitors and turns them into customers. So it’s understandable that many companies aren’t eager to start making changes after crossing the finish line. But as we tell our clients, that natural inclination to take it easy could be a big mistake when it comes to search engine optimization.That’s because industry giant Google’s search algorithms tend to reward sites that have fresh, high-quality content, ranking them higher in search results. Ironically, it’s not a recent development; freshness has been a ranking factor since 2007, when Google began using its “Query Deserves Freshness” model to boost new content tied to “hot” topics. … Continued