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How Often Should I Post on Social Media? #FAQuesday
When a business begins using social media to connect with customers, one big question is always how often to post content. The short answer? It depends. It depends on who your audience is, for example, or what platform you’ll be using. Although there isn’t a standard formula for a successful social social media strategy, at The Web Guys we can provide some helpful tips and general best practices to nudge you in the right direction.Let’s examine a few of the top social media outlets using data provided by Buffer and SumAll.Facebook Ah, Facebook, the social media giant. Pretty much everyone and their mothers have an account nowadays, so I’m sure we’re all familiar with how it feels to hunt for posts that are relevant or engaging enough for us to enjoy. As a business, you understand the importance of a Facebook page and how much benefit a successful page can bring. Is there a magic number of posts … Continued
Where Did My Google+ Reviews Go? #FAQuesday
Have you been on your Google+ Local page recently and wondered why everything looks so terribly unfamiliar? It’s no secret that Google is always and forever updating its products, and the Google+ social network was the latest to get a major overhaul.The tech giant launched a redesigned interface Nov. 17 that makes users’ Collections (posts targeted by interest) and Communities (groups organized by a mutual interest) easier to see in their home streams. At the same time, the Google+ Local pages for businesses were streamlined to share the look and feel of individual profiles. The new, simpler design no longer includes easy access to certain information, including the company’s business category, operating hours, and customer reviews — including the related star ratings.Out with the Old If you need a quick reminder of how the old pages looked, you can see from this classic view of The Web Guys‘ page that it integrated local information, posts, Google Photos, and YouTube on separate … Continued
Google Places Reviews: Imperative to Your Online Success
Google is continually changing the parameters for Google Places.The new layout of Google Places puts a heavy emphasis on customer reviews. More specifically, it emphasizes reviews from Google users and no longer shows reviews from third party sites, such as Yelp or CitySearch. As reviews become an even more important factor in local search rankings, those Google Places pages with more quality reviews tend to perform better. This means getting your customers to post reviews about your business on your Google Places listing is now more critical than ever! Focus on getting positive reviews for your business as an important way to boost your local search marketing. In this blog post we’ll show you how to add a review of a local business to Google Places. A Google account is needed to write a review in Google Places. If your customer doesn’t already have a Google account, it only takes a … Continued
