Customer Support

Customer Support: It’s Time to Think Third Wave

The old adage that the customer is king remains just as true today as it was the day the term was coined. If you run a successful business, you owe your success to your customers, and pouring your tender loving care into customer support is paramount. Having a sleekly automated online customer experience – from initial research through purchase, receipt, and support is great – but the bottom line is that this pipeline has to work, and your customers need to feel heard in the process. The third wave of customer service – after tasks and workflow – is refining your customer support practices, including incorporating AI search and natural language processing. Let’s take a closer look at the importance of this and how The Web Guys can help.

Why You Need a Solid FAQ Page, and How to Get There

Nobody wants to leave customers – or potential customers – hanging. These searchers have questions, and if you can provide them with answers upfront (with minimum hassle), you decrease the risk of losing them to competitors. SEO is a similar deal, and if Google can’t find its answer – pronto – it will look elsewhere. When you take the time to create a FAQ (Frequently Asked Questions) page that addresses common questions with comprehensive answers that highlight your brand’s strengths, you do yourself and your customers a favor.