Conversions

A Fine Balance: Market-Building Strategies for 2020

Online marketing – it’s complicated. You’re looking for your piece of the pie, but should you be focusing on search engine optimization (SEO), pay-per-click (PPC), or some combination of the two? The fact is that, while many companies are looking to up their online game, most look at these as two separate and distinct entities, it’s actually more complicated than that. While SEO and PPC both stand alone in their own right, they’re also incredibly interconnected, and the best path forward is generally to think of each as an important component of a whole – a whole that is greater than the sum of its parts.

How Will I Know if my AdWords Campaign is Working?

A very common concern for new AdWords users is figuring out if it’s money well spent or money wasted. It’s an understandable concern that can be avoided if you plan ahead. There are a few things that business owners would need to think about when deciding if the campaign is working. What action do I want to drive with these ads? By this we mean, do you want these ads to produce more phone calls? Do you want more leads through the website? Do you want a video on your landing page to be watched? It’s important to know what you want to be measured before setting up the processes to measure that action. Google offers excellent tools and integration with Analytics to be able to measure phone call data as well as submissions through your website or users watching a video. Where can I locate this information in the … Continued