Social Media Key to Online Brand Management

Posted on: December 24, 2015

Digital marketing has a lot of moving parts. If you have been following our “What is Digital Marketing?” blog series, then you’ve already learned about the importance of developing an engaging website and getting it listed on local search sites so potential customers can find your business. Now it’s time to show them what makes it stand out from the competition.Using social media is an excellent — and affordable — way to manage your brand and cultivate relationships with prospects.Although social media networks like Facebook, Twitter, YouTube, Instagram, and Pinterest were introduced as a means for individuals to connect with one another, it didn’t take long for digital marketers like The Web Guys to recognize their brand-management potential. Sure, these channels make it easier than ever to keep up with high school friends, share cute pictures of the grandkids, and find inspiration for wedding planning, but they also can be a powerful business tool. How Can Brands Leverage Social Media? Pretty … Continued

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How to Leverage YouTube for Your Business

Posted on: November 19, 2015

When most people think about digital marketing, their minds probably wander toward social giants like Facebook and Twitter. But what about YouTube? You know, that video streaming giant that generates an astonishing 4 billion-plus views every day? Even though shooting, editing, and uploading video can seem like a scary, unfamiliar task, when used properly YouTube can do wonders for your brand. Viewership numbers in the billions are certainly not something to ignore. So how exactly can your business get started in a place where adorable animals and music videos reign supreme? Here are five helpful tips from The Web Guys to get you going: 1. Start with a How-To or Top 10 List YouTube is becoming the search engine of choice for people looking to learn basic skills and/or to research top products, brands, and companies. That’s hardly a shock, since it is owned by the search king, Google. How-To and Top 10 videos are simple but … Continued

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