Perhaps you are wondering why your website isn’t generating you more business or leads. Here is the startling truth: if your company isn’t showing up on the first page of major search engines like Google, Yahoo! or Bing when consumers search for your products or services, then you are basically invisible. Over 97% of Internet searches end up with a click through to a website listed on the first page of search engine results! Our search marketing services (also known as search engine optimization, SEO, search engine marketing, or SEM) develop or improve your company’s online presence so that your website will be effective at genereating new business for you. And since many businesses deal largely with local clients, we also specialize in local SEO.
Location, Location, Location!
The concept behind search engine optimization is actually quite simple. Picture two restaurants – one located on the Main Street corner while another one is a few blocks away in an alley. Which one do you think gets more business? Obviously the restaurant on the main street corner does; people who didn’t even know the restaurant existed can easily notice it as they smell the delicious aromas while walking by or as they drive by on their way home from work. The back-alley restaurant only gets business from the people who already know it exists and know where to look for it. Sure, it has great food, but no one new discovers it because no one sees it.
In the world of the Internet, the “Main Street corner” is the first page of the search engine results and our search marketing services use a variety of different techniques to get you there, front and center. Here are a few of the Internet marketing techniques we use:
- We do keyword marketing by carefully researching and crafting a list of words and phrases that potential customers search related to your industry (called keyword phrases) and then incorporate these keywords into the architecture of your website so they are easily found by the search engines.
- We regularly add fresh content to your website to help with SEM.
- We expand your website’s online presence via link building, blogging and submitting it to valuable online directories.
- We create and compare reports on a month by month basis to track improvements and trends, and to note and shore up areas of concern. We share these reports with you via email to keep you updated on the progress of your company’s search engine placement.
Isn’t it Time to Move? Learn How: Call Us at (317) 805-4933
Are you ready to move to Main Street? The Internet is truly the great equalizer, and whether you are a large business or a small competitor with big dreams and aspirations, we can help you earn the best location on the street! Our search marketing techniques will begin to build your company’s online presence so consumers can easily find your website and learn more about your products and services. Contact us today and we will be happy to answer any questions you may have about our search marketing and SEO!