Reputation & Review Management Services
Your online reputation can truly make or break your business. Review volume, recency, velocity, and diversity are largely considered by not only the search engines when ranking your website locally and organically, but also by potential customers. When you complete an online search for a product or service, and you see two similar companies in all aspects besides their star rating, you are likely to choose the company with a high volume of reviews and high star rating. The online reputation of your company can be the difference between gaining and losing a customer.
With such great importance, it is imperative for companies to constantly generate, monitor, and manage reviews online. At The Web Guys, we understand that this can be a time consuming task. That is why we offer reputation cultivation and management services. Contact us at (317) 805-4933 to speak with our team about how to effectively grow and defend your online reputation.
What Is Important About Reviews?
Review Quantity
The volume of reviews your business has is an important ranking factor for Google. It wants to display the most prevalent businesses at the top of its search engine results. How can Google decide which businesses are most prevalent? The more reviews you have, the more Google thinks people are frequenting your business, thus the more regarded you are in their eyes. If you have a low number of reviews, that tells Google that not many people are shopping at your business, thus you must be a less-relevant option.
Review Velocity
We have found that the frequency in which you receive new reviews can impact your rankings, and how recent your newest review is can play an impact on how relevant your potential customer views it. Reviews that are several months or years old may be viewed as irrelevant, which is why it is important to consistently solicit reviews from your happy customers. Moreover, businesses that are steadily receiving new reviews are more likely to outrank a business that receives a new review every so often or 20 reviews at one time.
Review Diversity
We have all heard the saying “Don’t put all of your eggs in one basket!” We have a similar saying for reviews “Don’t get all of your reviews on one platform.” Diversifying your review efforts is an important ranking factor for Google. In addition to Google My Business reviews, Google collects review data from trusted third-party platforms such as Facebook, Customer Lobby, Yelp, and others.
Improve with Our Reputation Management Service
Unresolved negative reviews can drive potential customers to your competitors. By managing and responding to all positive and negative reviews across various platforms, we show your new and past customers that your business is willing to go the extra mile. We also compile your new reviews in a weekly report so that you are always aware of your most recent customer feedback.
Through our proven reputation management solutions, The Web Guys is able to help grow and strengthen the online reputation of your business. This assists in sustaining your brand integrity and attracting more potential customers. Contact us today at (317) 805-4933 to talk with a member of our team about developing a strong online reputation. Our other digital marketing solutions include website design and development, SEO, social media management, email marketing, and more.
