One of the biggest pieces of a quality digital marketing plan for your business is generating positive online reviews. Positive reviews show potential customers that your company is worthy of their interest, and they help current clients feel confident in their decision to work with you.
Don’t Be Afraid to Ask
As a business owner, you don’t want to come off as too pushy with clients – especially after they’ve already paid for your services. You may feel apprehensive asking a new client to leave a review for your company, but if you choose the right person to ask, you should be eager for them to share their experience with the world.
Ask the Right People
When attempting to garner reviews from your clientele, try to select customers who you know have had a positive experience with your company. If you cast a broad net, asking for a review from every person you come into contact with professionally, you may end up with some less than stellar testimonials.
Negative reviews will always slip in on their own, as people are usually more willing to take the time to track down a company’s online review platform if they are displeased or they are aiming to accomplish some reputation damage.
By asking happy customers to review your services, you’re not only getting more exposure, you’re building a better relationship with your customers. Asking for their critique shows that you’re not just interested in their money, but their honest opinion.
Make Reviewing Easy for Your Clients
The easier you make it for people to leave reviews for your company, the more likely you are to receive them. Below is a quick list of ways you can make the online review process simpler for your clients:
- Your website should have an easy to find “reviews” page with links to each of your company’s online review platforms (popular sites and services include Customer Lobby, Google, and Yelp).
- Make sure that your email signature contains a link to at least one of the platforms you would like to use for generating feedback for your company.
- Use handouts with clear instructions (like this helpful handout we use to help our clients ask for reviews).
If you don’t have a website for your company yet, or you think your current site needs an overhaul, the web design experts of The Web Guys are here to help. Contact us today at (317) 805-4933 to discover how our digital marketing services and expertise can help grow your company’s online presence. (We would also be remiss not to suggest you check out our reviews page.)