How AI-Powered Search Is Driving More Traffic to SMB Websites

At The Web Guys, we continuously monitor the digital marketing landscape to ensure we provide the best service to our clients. The rise of AI-driven search engines and chatbots like ChatGPT is changing how users discover information online, and small and medium-sized businesses (SMBs) are reaping the benefits. Traditionally, SMBs have struggled to compete with larger companies in search engine rankings due to limited budgets for SEO and content marketing. However, the emergence of AI-powered search is shifting the landscape, creating new opportunities for SMBs to increase website traffic.

How AI-Powered Search Is Changing Discovery

Traditional search engines like Google rely on keyword-based queries and complex ranking algorithms to display results. While Google still dominates, AI-driven search engines and chatbots like OpenAI’s ChatGPT and Microsoft’s Copilot are becoming more integrated into users’ daily searches. These AI models don’t just return a list of links—they generate conversational, contextual answers that often pull from various sources, including smaller websites that may not have ranked highly in traditional search.

AI search engines prioritize relevance and intent over keyword dominance. This means that well-written, informative content from SMBs has a better chance of being surfaced by AI models, even if those businesses lack the SEO muscle of large corporations.

SMBs Seeing a Surge in Traffic

As AI-driven search gains popularity, SMBs are experiencing a noticeable increase in website traffic. Recent studies indicate that AI-powered engines are directing more users to niche, specialized content. Unlike traditional SEO, which can be highly competitive, AI search relies on understanding user intent and delivering the most useful information.

For SMBs, this presents a unique advantage. Businesses that provide expert insights, detailed product information, or localized services may now find their content featured in AI-generated answers. This means more potential customers are discovering their sites, leading to increased engagement and conversions.

How SMBs Can Optimize for AI Search

To capitalize on this trend, SMBs should take the following steps:

1. Create High-Quality, Informative Content – AI models prioritize well-structured, detailed, and accurate content. SMBs should focus on answering common customer questions, writing in-depth blog posts, and providing unique industry insights.
2. Use Structured Data and Clear Formatting – AI search engines extract information from websites more efficiently when content is well-organized. Using headers, bullet points, and structured data markup can improve visibility.
3. Improve Local SEO – AI models often pull local business information for queries. Ensuring your Google Business Profile is updated and optimizing content for local search terms can increase visibility.
4. Leverage AI for Content Creation – SMBs can use AI tools to generate blog ideas, optimize content, and refine messaging, making producing engaging and relevant material easier.

As AI-powered search engines continue to evolve, SMBs have a golden opportunity to expand their online reach. By focusing on high-quality content and optimizing for AI-driven discovery, small businesses can attract more visitors and gain a competitive edge in the digital marketplace. Contact The Web Guys at our Indianapolis office at (317) 659-6182 to learn more about how we can enhance your digital marketing strategies. We have offices in Indiana, Michigan, Arizona, and Florida. 

 

William Kammer, “SMB Websites Seeing Rise in Traffic from ChatGPT and Other AI Engines,” Search Engine Land (blog), March 13, 2025. Accessed March 23, 2025.