Build Online Trust with Your Website

Online trust is an important factor in website conversions. Have you ever clicked on a link to a website, and as soon as that site opened you said to yourself “Oh no, I hope I didn’t just infect my computer”? Chances are, most regular Internet users have come across a website or two that has an uncomfortable vibe, or gives an indication that personal information may not be secure, thereby diminishing a user’s online trust.

Naturally, this is exactly the feeling you want your online visitors to avoid when landing on the homepage (or any page) of your website. A consumer who experiences a lack of online trust while visiting a website will quickly look elsewhere, significantly lowering the website’s conversions.

Presenting your online visitors with the clean, professional web design of a trusted website and taking advantage of multiple opportunities throughout your website to build confidence in your company will enhance your business as a whole. Contact us today to learn more about how we can develop your presence as a trusted website.

Confidence in the VeriSign Trust Seal

A website seal is important to ensuring website trust and goes a long way in establishing online credibility. A trust seal shows potential customers that the website they are visiting is aware of the importance of online trust, and protecting them as they browse the Internet. When visitors see the VeriSign Trust Seal on a website, it proves that the website owners have taken the time to assure users that they are safe here.

There’s an added advantage when customers search for companies on Google, Yahoo, and Bing, as the VeriSign Trust Seal appears next authenticated Trust Seal businesses next to their name in the search results. Visitors have the option to click on the site seal and confirm a website’s information.

“Customer case studies have shown an average increase in transactions of 24% (ranging between 10% - 36%) when the VeriSign seal was displayed. On average, the VeriSign seal is displayed 250 million times a day on more than 90,000 Web sites in 160 countries. The VeriSign seal has an 86% recognition rate among consumers (VeriSign Brand Tracking Research, 2009)”.

Quoted text is courtesy of www.verisign.com. Visit the VeriSign website for more information, or to sign up for your VeriSign Trust Seal.

“Years to Build, Seconds to Destroy”

When website visitors trust that a company really is who they say they are and that they will protect a consumer’s information, surfers are much more likely to become customers. There is no such thing as “too much trust” in a website, so we do our part to make every client’s website an exceptional experience for visitors, and endorse third party resources like reviews from Customer Lobby and website seals from VeriSign to further enhance trust in websites.

The Web Guys is located in Carmel IN and specializes in web design, search marketing, and SEO. Contact us today at (317) 805-4933 to learn more about how our services can enhance your online presence.