Consumer Reviews: Building Confidence

Many factors contribute to healthy website conversion rates, not the least of which is consumer reviews. In addition to website design and search engine marketing, consumer reviews are another essential part of an overall successful online marketing strategy. It is important to have a plan for your company's reputation management and what to do when someone post bad things about you or your company. As an example of the potential influence of a consumer review, let us visit a restaurant analogy:

As you are watching television one day, two commercials appear for new restaurants in town. Both restaurants look atmospheric and appear to have great food. Without more information than what you’ve seen in the two commercials, you would probably choose one at random and hope for the best. But if you have a friend that has recently eaten at one of the restaurants and told you about a great experience, you are far more likely to trust a customer review from your friend than to trust a commercial and try the restaurant that was referred to you.

As consumers, we want to know that others have had positive experiences and would choose to do business with someone again or recommend them to a friend or associate. Third party client reviews are an excellent way to give your website visitors the confidence they need to become customers. Customer Lobby provides third party consumer reviews to help boost your company’s rapport, obtain new clients, and keep your existing clients longer. Consumers tend to trust a third party review much more than one found on a business’s website, as those tend to be easier to “manipulate” and therefore seem to have less impact on customer behavior. Read what our customers have to say about The Web Guys to see how it all works, and notice the links from these reviews over to their native source at CustomerLobby.com.

Customer Lobby is a Valuable Resource

(Quoted text courtesy of www.customerlobby.com)

“Customer Lobby is an independent business based in Berkeley, California. (Its) products and services enable companies to enhance communication with and among their most important resource – their customers. (Its) customer reviews solution gets customer reviews, manages customer reviews and publishes customer reviews. Reviews through Customer Lobby generate proven sales growth and create protection from negative online comments.

Over 200 industries including business services, local services, health services, home services, professional services, personal care, and software businesses use Customer Lobby to manage customer reviews. Although customer reviews are linked to and accessible directly from the website of the company being reviewed, the reviews are hosted and maintained by Customer Lobby. Customer Lobby guarantees that:

• Customer reviews are never edited;
• The publishing policy is strictly applied to all reviews that are written for each company.

Reviews that are published on a Customer Lobby review page are written by customers of the business being reviewed. To maintain their privacy, we do not publish the last name of the reviewers unless the reviewer writes or approves the listing of their last name in the main body of the review. Customer Lobby periodically calls customers of the businesses being reviewed to request a review and transcribes the highlights of those conversations into reviews.”

For further information about Customer Lobby, visit the Customer Lobby website.

It is important to have a plan for your reputation management and what to do when someone posts bad things about you or your company. As an authorized reseller, The Web Guys trusts Customer Lobby, like the VeriSign Trust Seal, as a valuable tool for increasing client trust. Located in Carmel IN, The Web Guys specializes in website design, website development, and search engine marketing services. Contact us today to learn more about our web design and SEO services.