Link Building: Establishing Credibility
Link Building is an essential part of a successful search engine marketing strategy. In the most basic sense, links are what make the Internet go round. They get web surfers from webpage to page, and website to website in a linked-manner. But as the Internet has evolved, so has the purpose and importance of linking.
Links on a website can be in one of two forms: internal links and external links. Both types are important for SEO and SEM purposes. Internal links take a web surfer from one page to another within the same website or domain. An external link, on the other hand, is when one website links to another website. If website A links to website B, an inbound link, or back link, is created for website B.
A backlink is the equivalent of a “vote” in the Internet world, and helps determine a website’s popularity. In general, the more backlinks or “votes” a website has, the higher it will rank within search engine results. However, much more than just the number of links determines how a website ranks within search engines. To learn more about the contributing factors of linking and link building, contact us today at (317) 805-4933.
Backlinks: Quality Versus Quantity
Years ago, quantity of links was the focus of many SEO link building enthusiasts. Thousands of links to a website were considered quite impressive (regardless of their source or relevance), and earned a site top positions within search engine results. However, to the benefit of web surfers and the Internet as a whole, search engines have wised up with improved algorithms. Purchased links and “link farms” (sites which contain lists and lists of links to tens or even hundreds of thousands of websites) are being appropriately devalued, and more emphasis is placed on relevant linking.
This is good news for websites that offer truly valuable content, and yet another reason why we work closely with each of our clients so that we may create significant, original content from the beginning of the website design process. Our link services establish meaningful and relevant links for our clients, and these multi-faceted link building strategies are designed to drive targeted traffic that leads to more website conversions.
SEO Link Building Beyond Inbound Links
With so much emphasis placed on backlinks from other websites, the importance of internal links is too often overlooked. Search engines give credit to those sites that have a strong internal linking structures, as well as relevant outbound links to other websites. For this reason, the initial framework of a website is crucial to link building and other search marketing efforts.
If all of this talk about link building has you thinking to yourself “When could I ever find the time to even begin such a daunting task?”, relax! Link building is yet another part of our specialized search engine marketing strategies we will gladly discuss with you when you contact us at (317) 805-4933 for your free website consultation.
The Web Guys is located in Carmel Indiana and specializes in website design, SEO, and search engine marketing. Contact us today to learn more about our link building service, and other services designed to develop or improve your online presence.
